A startup pitch video is a brief video that describes what your company does, the problem it solves, and how it plans to make money. 

It's usually a video of your camera recording you while you introduce a slide deck.

Startup pitch videos can be mailed to investors and included in startup accelerator applications such as Y Combinator.

 Avoid, ever send cold decks.

 Instead, you should be video pitching, which is a video walkthrough of your deck with your face in a camera bubble talking through it and adding colour in a six-and-a-half-minute video.

Your goal for this video is: Get in, establish a foundation of understanding, and exit with a punchy CTA.

Nothing flashy or fancy here! 

Video pitches are becoming more popular among investors, and in the age of the Zoom-based pitch meeting, they are quickly becoming the norm.

The rapid but noticeable shift is due to the fact that video pitching allows founders to demonstrate the preparedness, commitment, and passion that VCs seek while telling their story.

In a cold pitch deck, none of this is effectively transmitted.

Furthermore, it allows you to establish a stronger bond even before you meet.

It allows you and the investor to bypass a move in the relationship-building process.

What factors contribute to a successful startup pitch?

The best startup pitches are brief and to the point. Investors want to see that you can express your idea clearly and concisely.

 In your pitch, you should clarify what your idea is in simple terms, then how it solves a problem, and finally how it will make money and grow.

 You can also add sections about your latest status and team information.

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