D2C Menstrual Hygiene Brand with INR 6 CR ARR Raising 1.5 CR

By Shantanu Jain 1
Posted On: 01 / Apr / 2023
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Deal Details

Annual

Deal Type

Equity (Fundraise)
Maximum Loan

Industry

Wellness
Charge

Deal Status

Active

Deal Description

Some key highlights:

  • Market Leader: Category "Period Underwear for Women" in India with ~65% market share

  • Experienced founding team: worked with Amazon India and International

  • Growing fast: On track to do Rs. 70 lakhs per month revenue and hit INR 8.4 crores ARR

  • Low burn: Feb 23, closed at Rs. 48 lakhs revenue and Rs. 30,000 burn

  • High Gross margins (> 60%): Supply chain solved to take this to 72% (or reduce product price and increase TAM)
Total round is Rs. 4 crores, out of which Rs. 2.5 crores is done (pre-seed stage investors participating).

Raising balance Rs. 1.5 crores growth capital.

Valuation - expectation is between 3-5x of March 2023 ARR.

No Files Attached

Deal Value
₹ 1.5 Crore
Targeted Region
Asia Pacific

Revenue

2019-20
₹ 65 Lakhs
2020-21
₹ 1.1 Crore
2021-22
₹ 3.3 Crore
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