Deal Description

The tier 2/3 Higher Education college students in India face significant difficulties in accessing their basic learning resources (the study material itself). Problems include multiple rudimentary fragmented ways of studying e.g. borrowed notes, dated books, poorly stacked libraries, under qualified or no professors in many courses, poorly managed infrastructure, cheap learning guide books and many more. About 90% higher education students in India belong to tier 2/3 colleges. The same students have again very low or no access to good skilling programs and mentorships from the industry. Thereby their job-readiness and employability tends to be very low. On a single platform, Target Startup is a) Delivering accessible, convenient & affordable quality content to college students of tier 2/3 college students in India to go through the course and all related examinations b) Building skill based programs, aimed at the job market, through a hybrid model comprising a combination of offline + online; skill building + mentorship + internship for its students Target Startup is the only EdTech platform in India that makes higher education convenient and accessible for tier 2/3 college students and helps them progress from academics to career. Why Target Startup will win? a) It is the only player in its space b) Addresses a large unaddressed space c) Makes education really simple through its study material product d) It is the only productised company that makes the entire movement come together on a single platform through technology e) It has a unique curriculum design approach f) Commitments from the industry Traction So Far: Content: Over 5 lac pieces of content Professors: Network of over 2500+ Coverage: Footprint 70+Universities and 19 States Cumulative Revenue: INR 5.5 Cr Students Enrolled: 1/2 million ( Over 1 Million Unique Student Visitors already ) Average Engagement Time/ Student / Per Month : 107 minutes Average Engagement Sessions Per User : 4-5 Repeat Users: 65% More than 60% of our Users are coming from Organic Channels 60% of our Users are STEM 40% of our Users are non STEM Additional courses like BSc, Law etc being launched early next year Our Goal : 30 million Users in 24 months Current Round : Amount: INR 9 Cr Instrument: CCD or OCD preferably Round: Pre-Series A Usage of funds: 50% for Technology and Product Development; 25% for Business Development and Sales; 25% for content building

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