Deal Description

The fashion brand ‘Melvin Jones’ Inspired by Melvin Jones, the founder of lions club which has more than 3.5 million direct and indirect members across 200 countries worldwide. THE CONCEPT It is the first time that any apparel would be launched without the use of any single use plastic in its entire product right from manufacturing to packaging making it a plastic free product hence contributing to the global movement against plastic. All materials used in the product would be 100% bio degradable and eco friendly. This is a contribution from MELVIN JONES® apparels to make the environment better and safer. As each member is inclined towards the social cause and improvement of mankind this would be a great way to bring an eco friendly product to them along with the latest and best of fashion. BRAND DEVELOPMENT Melvin Jones® launch happened in March 2020 with the range of Shirts, T-shirts, Ties, Belts and Wallets in the gathering of a Lions club regional meet in Bangalore with an attendance of 350 members. Almost 250 members bought some or the other product. Following this there were three other sales in different gatherings with an overwhelming response. As envisaged by the promoters, there has been a warm welcome to the concept and product by the member of Lions club. This was temporarily put on hold due to the pandemic and unprecedented lockdowns. The brand is anticipated to be re-launched in July 2021. The promoters are now planning to increase the geographical reach and in the next stage launch the other fashion products like Jackets, underwears, shoes and many more categories. REQUIREMENTS The promoters require about Rs. 15 – 20 Crores of initial funding to take the product to all the regions in India and also on the online platform by developing an App exclusively for Lions club members and an online e-com platform for general public. All other details, like valuation, DPR, Pitch Deck etc available on request

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