Deal Details
Deal Type
Equity (Fundraise)
Industry
Entertainment / Movie Production
Deal Status
Active
Deal Description
At Yuvin our focus market is Asia and Mission is to provide unified solutions for challenges faced by professional esports athletes and build and engage with audience for strengthening esports as sportstainment.
What problem are we solving?
Talent and Audience are two vital facets for Yuvin and our business verticals are built around capturing and serving them. The challenges faced by esports athletes are :
1. Industry is not structured,
2. Has low sustainability as remunerative profession,
3. Lacks professional management.
The challenges faced to make esports as popular sportstainment are :
4. There is dearth of channels and variety in sports content to keep attract larger audience and keep them engaged
meaningfully
5. Also, the advertisers and brands are looking for ways to reach the large base of younger millennials and Gen Z. Esports
being digital native, is that channel where this consumer is present and can be reached effectively.
Brief description of Service offered
Yuvin Esports is pioneering the way esports will be consumed as ‘engagement sports’ in India through multiple developmental initiatives, by leveraging its presence in SEA region.
Our solutions are devised based on two areas of our expertise.
First, Talent acquisition through identifying pro-players, building teams, training, participating at national and international tournaments and making them champions. This helps to create stardom necessary to make esports as popular sportstainment. Then we are building local, regional, international communities who are our audience.
Through our 2nd business vertical, we organise events involving cross border teams to engage with the growing communities and expand our presence. Brands and advertisers find it arduous to reach millennial and Gen Z youth. We are providing the path to them effectively.
Market Size
Total Esports market size - USD 1600+ Mn (2022E) (Global market)
Addressable market - USD 850+ Mn (2022E) (APAC region)
Target market - USD 850+ Mn (2022E) (APAC region)
Business Model
Our business currently has 2 major segments – Events / Tournaments and Teams & Talent Management.
Events / Tournaments
1. Tournament Organising
2. Broadcast and Content
Teams & Talent Management
1. Participate in competitive tournaments
2. Content and Streaming
Revenue Model
Current Revenue streams:
Events / Tournaments
1. Tournament Sponsorships
2. Media Rights
3. Content Rights
Teams & Talent Management
1. Prize Winnings
2. Team Sponsorships
3. Content fees
4. Merchandise
5. Player Transfer fees