Deal Description

I am working with one of the well known Indian founders – Mr Vaitheeswaran that I have known through years (Founded Fabmall and sold to More retail) and is now building Again Drinks – India’s 1st patented nutritional beverage D2C brand and is now looking for institutional investors to join in as he scales up. ? Almost everyone in the beverage space tried to solve for either of the 2 problems – ? Clean Label - (No refined Sugar, No artificial preservatives, colours, falvours) OR ? Shelf Stable - (not require refrigeration, long shelf life) AGAIN Is the only one to have achieved both. Do try out and explore - https://shop.againdrinks.com/ You will LIKE whats IN it, but you will also like whats NOT in it. AGAIN Drinks – a D2C brand of drinkable yoghurts and milkshakes. The only Indian company to have a product patent for this. - Consumer enjoy for their light hunger pangs - NO refined Sugar - NO Artificial preservatives, colours or flavours - Is Shelf Stable (does not require refrigeration) - Has 90 days shelf life - Having patented the product that does not need refrigeration – has also a large positive impact on transportation as well as storage needs and thus is more scalable than other beverage category products. So not only is it healthy and better it is also climate positive in its footprint. We believe this is the key to making the business model sustainable. - 250K bottles sold (despite lockdown) and growing. Launched D2C website in Dec 21. Omnichannel route in India. Offline markets already in south and online channels across India - Healthy repeat rate of 25% for Again drinks from the consumers - Own formulations, Partnerships with contract manufacturers, currently in South but progressively in regions to ensure reach and delivery. - Currently India focussed. But also going forward for a global healthy audience through partnerships. - Raised about USD1mn from marquee angels for the past development, now looking at USD2mn preA to build the D2C and also the offline market in India and exports globally If you are a fund that likes D2C consumer business/Wellness and Health is a category that you have in your thesis then do reach out at [email protected] to explore if you would want to join the Made in India IP driven Again journey. You will LIKE whats in IT, but you will also LIKE whats NOT in IT. --> https://shop.againdrinks.com/

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